About

Hi, I’m Lorenzo, based in Milan, Italy.

I love finding things early, like an emerging artist, a new tool, or a strange way of working, and seeing where they lead. Today, that same curiosity drives me into digital projects, design, and AI.

I learn by making things, mixing different fields, and talking with people who see the world differently. I try to keep an open mind, question my own assumptions, and let a good idea take me somewhere unexpected.

Contact

Interested in music, creative technology, digital products and the places where they overlap. For work, projects or interesting conversations, feel free to reach out.

Work

Independent Product Building

Product Design & AI-Assisted Development

Designing and shipping digital products across music, public data and personal finance. Working from idea and interface design through APIs, AI-assisted development and deployment.

The Viral Music

Founder, A&R & Creative Director

Built an Instagram-based platform for discovering and amplifying emerging singers. Scouted 20+ artists, including Lauren Spencer Smith, Jessie Murph and Frawley.

TikTok Music Promotion

Platform Strategy & Partnerships

Recognised TikTok early as a music-discovery channel and connected influencers, artists, producers and labels around song promotion and audience growth.

Cheska Moore

Creative Director & Talent Scout

Shaped the early digital presence and audience strategy of a UK singer-songwriter, generating 40,000 new followers in three months.

Projects

Yxory

AI Songwriting Platform

Creative ideation, songwriting workflows and music innovation.

Paid or Played?

Music Deal Calculator

A way for artists to model advances, royalties, budgets and recoupable costs before signing a label deal.

Sonusly

Music Community Platform

A community-driven feed for posting, voting and discussing music discovery.

QuantoNetto

Net Salary Calculator

Calculate Italian net salary from RAL, INPS contributions, IRPEF and local taxes.

PrezziBenzina.Live

Cheap Fuel Finder

Find the cheapest petrol, diesel and LPG stations with real saving net of km. MIMIT data.

HeyLory

AI Music Intern

AI intern for managers, A&R and sync.

Writing

Creative Provenance Decomposition Theorem

September 7, 2026 — ~15 min read

A formal framework for human–AI creative provenance in music — why binary labels compress decision-level records, and when that compression is safe.

How AI Will Change Music Without Being the Music

March 3, 2026 — ~7 min read

AI makes competent creation abundant — so value moves to attention, trust, and intention. What that means for labels, artists, writers, publishers, and listeners.

Skills

Digital products & design

Turning ideas into websites and working prototypes. Combining visual design tools with AI-assisted development to build and refine digital experiences.

AI & automation

Connecting services and reducing repetitive work. Using AI-assisted coding to integrate REST APIs and MCP tools, alongside visual workflow builders.

Music & creative direction

Discovering emerging artists, developing creative ideas and building music communities. Working with audio tools and exploring AI-assisted music workflows.

Content & audience insights

Researching music trends, interpreting artist and content performance, and shaping creative briefs. Connecting audience insights with content and campaign decisions.

Projects & organisation

Organising research, coordinating collaborators and keeping creative projects moving. Working with shared documents, structured information and spreadsheets.

Create

20 seconds. Instrumental. Yours to listen to.